We led the strategic planning and creative direction of SOS Children’s Villages’ 2019 Global Campaign. This included stakeholder management, consensus building and internal fundraising with key project sponsors in 30 global branches.
Once the project was signed off at management level, we defined campaign objectives for audiences in 130 countries worldwide. We held a 3-month call for bids to identify the right partner to develop the campaign’s flagship video.
SOS Children’s Villages is the world’s largest non-governmental organization focused on supporting children and young people without parental care, or at risk of losing it. With locations in over 130 countries, this organization fundraises €1Bn annually through private donations and governmental subsidies.
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The Leland Team