Advocacy Campaign

Project Summary

ADVOCACY
CAMPAIGN

CREATIVE DIRECTION

We led the strategic planning and creative direction of SOS Children’s Villages’ 2019 Global Campaign. This included stakeholder management, consensus building and internal fundraising with key project sponsors in 30 global branches.

Once the project was signed off at management level, we defined campaign objectives for audiences in 130 countries worldwide. We held a 3-month call for bids to identify the right partner to develop the campaign’s flagship video.

Location
Vienna, Austria

Industry
Non-profit

ADVOCACY CAMPAIGN

CREATIVE DIRECTION

Location
Vienna, Austria

Industry
Non-profit

CAMPAIGN VIDEO

For the campaign’s flagship video we partnered with London-based agency Nemorin who led the conceptual development and video production. We worked alongside them throughout; scripting, casting, set design and filming to ensure the integrity of the SOS brand.

SOCIAL MEDIA

To prepare the campaign for launch in over 130 countries, we collaborated with social media agency, DigitalWerk. In response to our brief, they developed a toolkit of social media assets in various languages using the key messages we had defined with SOS’ advocacy team.

CLIENT PROFILE

SOS Children’s Villages is the world’s largest non-governmental organization focused on supporting children and young people without parental care, or at risk of losing it. With locations in over 130 countries, this organization fundraises €1Bn annually through private donations and governmental subsidies.