Project Summary
CIVIL SOCIETY ENGAGEMENT
CAMPAIGN
CREATIVE DIRECTION
We worked with the European Bank for Reconstruction and Development (EBRD) to create a video highlighting their investment in civil society engagement.
Our team managed script editing, story boarding, animation, narration and the development of a custom character style to bring the EBRD brand to life.
Location
London, UK
Industry
Development Institution
CIVIL SOCIETY ENGAGEMENT CAMPAIGN
CREATIVE DIRECTION
Location
London, UK
Industry
Development Institution
We worked with the European Bank for Reconstruction and Development (EBRD) to create a video highlighting their investment in civil society engagement.
Our team managed script editing, story boarding, animation, narration and the development of a custom character style to bring the EBRD brand to life.
GEOGRAPHICAL REPRESENTATION
To provide geographical representation we designed custom illustrations of regional attire from the EBRD regions and countries which include: Central Asia, Central Europe & Baltic States, Cyprus & Greece, Eastern Europe & the Caucasus, Russia, the Southern & Eastern Mediterranean, Türkiye and South-eastern Europe.
A full list of countries can be found at ebrd.com.
INCLUSIVITY
A key focus of our design was to portray the EBRD’s innate culture of inclusivity and diversity; a key element to their global success in helping small businesses and economies grow in the many countries in which they collaborate.
The SDGs
In 2015, all of the United Nations member states adopted a shared blueprint for peace and prosperity for people and the planet. At the heart of this sustainable development blueprint are the 17 Sustainable Development Goals (SDGs), which are an urgent call for action by all countries – developed and developing. We used SDG symbols throughout the video to underscore those that the EBRD has prioritized in their work.
CLIENT PROFILE
The European Bank for Reconstruction and Development (EBRD) was established in 1991 to help build a new, post-Cold War era in Central and Eastern Europe. It has since played a historic role and gained unique expertise in fostering change in the region – and beyond – investing €170 billion in more than 6,400 projects. A commitment to furthering progress towards ‘market-oriented economies and the promotion of private and entrepreneurial initiative’ has been its guiding principle since its creation.
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