Project Summary
LEAD
GENERATION
STREET STYLE PHOTOGRAPHY
During the advent of the social media marketing boom, Saks Fifth Avenue developed the award winning, user-generated content marketing platform, the Saks Style Hub.
Our team was hired to kickstart the platform’s content pool through street style photography and face-to-face lead generation with influencers wearing products sold by Saks, as discovered on the streets of Paris.
Location
New York City, USA
Industry
Fashion Retail
LEAD GENERATION
STREET STYLE PHOTOGRAPHY
Location
New York City, USA
Industry
Fashion Retail
During the advent of the social media marketing boom, Saks Fifth Avenue developed the award winning, user-generated content marketing platform, the Saks Style Hub.
Our team was hired to kickstart the platform’s content pool through street style photography and face-to-face lead generation with influencers wearing products sold by Saks, as discovered on the streets of Paris.
CLIENT PROFILE
A renowned luxury department store, Saks Fifth Avenue was founded in New York City in 1924 and has since grown into an industry leading fashion retailer with over 150 locations, across 6 countries. It is now owned by the oldest commercial corporation in North America, the Hudson’s Bay Company.
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