Project Summary
COMMERCIAL AGENCY WEBSITE
STRATEGY & DESIGN
We developed a new website for wholesale agency La Petite Centrale in the style of its new brand visual guidelines (also by Leland). This included the creation of content to better highlight the individual personality of each brand that LPC represents with product discovery as its goal. Other deliverables included: Transitioning the previous collection to a new website format using Shopify, creating a front-end customized home page, brand landing page, product page and more.
Location
Normandy, France
Industry
Home-goods retail
COMMERCIAL AGENCY WEBSITE
STRATEGY & DESIGN
Location
Normandy, France
Industry
Home-goods retail
We developed a new website for La Petite Centrale, a multi-brand commercial agency. This was done in the style of its new brand visual guidelines (also by Leland). This involved creating website content to better highlight the individual personality of each brand that LPC represents with product discovery as its goal. Other deliverables included: Transitioning the previous collection to a new website format using Shopify, creating a front-end customized home page, brand landing page, product page and more.
THE HOMEPAGE
4 PAGE
TEMPLATES
We developed 4 tailor-made page templates. These support the different types of content La Petite Centrale wished to display.
8 PAGE
TEMPLATES
Homepage
Collection Page
Product Page
Brand Page
Login Page
Check-out Page
About Page
SPECIAL
APPS
Advance Reports
Metafields
Locksmith
Simple Purchase Orders
Order Limits
Instafeed
CLIENT PROFILE
La Petite Centrale is a multi-brand home-goods retailer. They connect innovative international brands with French retailers. As a commercial agency with over 20 years of experience on the French gift, design and decoration market, they specialise in launching new brands on the French market and in helping them build a solid constituency of clients. La Petite Centrale believes the best designs tell a story worth hearing therefore actively seek partnerships with designers and brands who share this philosophy. This is what they continue to do for over 500 shops and concept stores across France.
DELIVERABLES
E-Commerce Platform Analysis
Transitioning to New Platform
Website Design & Development
Homepage Design & Content Strategy
Transition, Training & Support
Social Media & Newsletter Analysis
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