LPC Website – Leland

Project Summary

COMMERCIAL AGENCY WEBSITE

STRATEGY & DESIGN

We developed a new website for wholesale agency La Petite Centrale in the style of its new brand visual guidelines (also by Leland). This included the creation of content to better highlight the individual personality of each brand that LPC represents with product discovery as its goal. Other deliverables included: Transitioning the previous collection to a new website format using Shopify, creating a front-end customized home page, brand landing page, product page and more.

Location
Normandy, France

Industry
Home-goods retail

COMMERCIAL AGENCY WEBSITE

STRATEGY & DESIGN

Location
Normandy, France

Industry
Home-goods retail

We developed a new website for La Petite Centrale, a multi-brand commercial agency. This was done in the style of its new brand visual guidelines (also by Leland). This involved creating website content to better highlight the individual personality of each brand that LPC represents with product discovery as its goal. Other deliverables included: Transitioning the previous collection to a new website format using Shopify, creating a front-end customized home page, brand landing page, product page and more.

THE HOMEPAGE

We created a new slogan and bespoke content strategy for the home page design, complete with custom widgets to illustrate the value of a liberal arts education.

4 PAGE
TEMPLATES

We developed 4 tailor-made page templates. These support the different types of content La Petite Centrale wished to display.

8 PAGE
TEMPLATES

We developed 8 tailormade page templates. These support the many different types of content AUP wished to display on the several hundred pages of its website.

Homepage

Collection Page

Product Page

Brand Page

Login Page

Check-out Page

About Page

SPECIAL
APPS

To complete the project we designed 47 responsive drop-in widgets that can be added anywhere on the site, to provide functionalities like event calendars and alerts.

Advance Reports

Metafields

Locksmith

Simple Purchase Orders

Order Limits

Instafeed

CLIENT PROFILE

La Petite Centrale is a multi-brand home-goods retailer. They connect innovative international brands with French retailers. As a commercial agency with over 20 years of experience on the French gift, design and decoration market, they specialise in launching new brands on the French market and in helping them build a solid constituency of clients. La Petite Centrale believes the best designs tell a story worth hearing therefore actively seek partnerships with designers and brands who share this philosophy. This is what they continue to do for over 500 shops and concept stores across France.