CONTENT MARKETING

PHOTO, VIDEO & EDITORIAL

Location
New York City, USA

Industry
Fashion Retail

Over the course of our 2 year engagement with Saks Fifth Avenue, we produced various multimedia content to drive this luxury department store chain’s international content marketing and social media strategy.

This included coverage of Paris fashion week, the creation of advertorial short stories with brands, models and celebrities, and product photography.

BACKSTAGE

We covered several behind the scenes stories at fashion shows and fashion houses. This included being the first production team ever allowed to document the secretive Place Vendome headquarters of The Kooples.

STREET STYLE

We created street style photo shoots and mini stories featuring celebrities, influencers and ‘cool kids’ we identified on the streets of Paris.

PARIS

Finally, we created several photo series and product shoots featuring iconic monuments in the City of Light.

CLIENT PROFILE

A renowned luxury department store, Saks Fifth Avenue was founded in New York City in 1924 and has since grown into an industry leading fashion retailer with over 150 locations, across 6 countries. It is now owned by the oldest commercial corporation in North America, the Hudson’s Bay Company.

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