EVENT CONCEPT & BRANDING
We produced the content strategy and recruitment materials for newly-accepted students at the American University of Paris.
Most students have offers from multiple universities, so this admissions package has an important marketing role: to secure the student’s attendance at AUP. The brief requested a standout piece that would differentiate AUP from competitors, convey the school’s unique personality, and increase yield percentages.
A private liberal arts university renowned as an international center for cross-cultural, interdisciplinary education, the American University of Paris offers experience-based undergraduate and graduate level studies to 1,200 students from over 100 nationalities. AUP’s drive is to shape global citizens to take their places as responsible actors in communities, civil societies, and countries around the world, all from the heart of Paris.
Gift Selection & Design
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The Leland Team