Project Summary
BRAND
DEVELOPEMENT
STRATEGY & DESIGN
We developed a brand visual style for Project Playground, drawing inspiration from their programmatic work and logo. We then incorporated this new brand style into a series of deliverables including dynamic presentations, videos and various publications.
Location
Stockholm, Sweden
Industry
Non-profit
BRAND DEVELOPMENT
STRATEGY & DESIGN
Location
Stockholm, Sweden
Industry
Non-profit
We developed a brand visual style for Project Playground, drawing inspiration from their programmatic work and logo. We then incorporated this new brand style into a series of deliverables including dynamic presentations, videos and various publications.
APPROACH
The new visual style we developed brings to life the resilient and optimistic essence of Project Playground’s operations in both South Africa and Sweden. It incorporates the joyful colours of the organization’s logo and celebrates its roots through graphic street art elements.
IMPACT REPORT
A key deliverable of this project was designing the organization’s annual impact report. To boost dynamic engagement, we transformed the publication into an accompanying video and digital version.
PRESENTATION DESIGN
The presentations, designed for fundraising and donor engagement, showcase Project Playground’s mission in the new visual style.
CLIENT PROFILE
Project Playground is a fundraising foundation aiming to improve the life opportunities for children and youth in vulnerability and exclusion. Through capacity-strengthening, developing and educational activities and individual support, these children and youth can gain self-esteem, faith in the future and tools to break the exclusion they’re in. This not only contributes to a positive personal development but also to a sustainable societal development.
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